I really like this guy, we’re from different theological backgrounds, but he writes some really good stuff. The following quote is about Jesus’ hard word in ‘hating’ family for His sake. Here’s a quote:
Imagine that the different loves of your life are competing in a race to see who wins first place. Jesus, your spouse, your children, a best friend, and a sibling are all lined up on the starting blocks. The idea isn’t that Jesus comes in first place in this race. What Jesus is describing here is more accurately understood by picturing a race for first place in your life and he is the only one on the track. Jesus isn’t just saying, “I want to be first place in your life.” He is saying, “I don’t even want there to be a second place.” When we compare our relationship with him to anyone else there should be no competition. Fans will try and make Jesus one of many. Some fans may even make Jesus the first of many. But when Jesus defines the relationship he makes it clear; he wants to be your one and only.
Idleman, Kyle (2011-06-07). Not a Fan: Becoming a Completely Committed Follower of Jesus (pp. 58-59). Zondervan. Kindle Edition.